Blog
Sales training guides, tips, and how-to articles.
The Hidden Cost of Sales Role-Play (And Why AI Does It Better)
Role-play is the default sales practice method. It's also why most reps don't improve. Here's what's broken about it — and what a better practice environment looks like.
Why Your Sales Reps Aren't Improving (And What to Do About It)
Most sales training programs fail because they don't measure skill, can't scale coaching, and suppress real practice. Here's what's actually broken — and how to fix it.
How to Create a Persona
A step-by-step guide to building effective sales practice personas in ST300 — covering every field, the AI builder, and how to write a prompt that produces realistic, challenging simulations.
How to Create and Run a Scenario
Everything you need to know about setting up a scenario in ST300, conducting a realistic sales simulation, and submitting it for evaluation.
How to Read Your Scenario Results
A guide to understanding ST300 evaluation results — what corrections mean, how to request additional corrections on your messages, and how to turn feedback into better sales conversations.
How to Use the Dashboard
A guide to reading your ST300 dashboard — tracking active scenarios, understanding your metric trend cards and radar chart, and using the management view to compare team members.
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